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Client: The Beauty Spot

Location: Santa Rosa, CA

Project: logo, business card, door sign

Local Santa Rosa business owner Veronica Passalacqua was officially partnering with frequent collaborator Betsey Oliver to create The Beauty Spot, a boutique salon. Not surprisingly, Veronica has a great sense of design and style, so she already had a concept for the logo when we had our first meeting.

We thoroughly enjoyed working with Tina to create a new brand for our boutique salon. We had a rough idea of what we wanted and Tina took that idea, along with the feel of our space and what she knew of our personal styles, and created the most perfect logo for us! She is fun and creative, responsive, and easy to work with. We’ll be using Tina again as our needs expand. We highly recommend her!

Veronica Passalacqua

Owner, The Beauty Spot

Building off Veronica’s concept, I chose a new font to match the Parisian feel of the salon and played with the shapes and proportions. In the end, we arrived at this design which is upscale and stylish, but also friendly and approachable. The new logo was immediately uploaded to The Beauty Spot’s social media outlets to help spread word of the new business.

Veronica prioritized working with local businesses. We found excellent printers in Santa Rosa to do both the door sign and the business cards, which were printed with gold foil for an extra glamorous touch.