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Client: Judith Peletz

Location: Santa Rosa, CA


Project: website

Therapist Judith Peletz wanted a straight-forward website for potential new clients to learn more about her and the services she provides at her Santa Rosa practice. She also wanted to make sure her contact info was easily at hand.

We retained the sunflower concept from her existing business card. I used a simpler stylized sunflower and a casual script font. Judy found the ideal sunflower field photo for the homepage, and together we settled on a tranquil gender-neutral color palette.

I took a couple trips to Judy’s office to get a feel for her space and take photographs. By steering clear of stock photos, I was able to create a very personal quality to the website.

Putting myself in the shoes of someone perhaps nervous about their first visit, I thought it was important for the user to feel informed and familiar with the office. Photos of the cozy space, pdf’s of pre-visit forms to fill out, and a picture of the front door all give the user a chance to become acquainted with Judy and her office beforehand.